My Three Words for 2018
Several years ago I read a post by Chris Brogan, a recognized marketer and social media evangelist, regarding his three words. Each year he selects three words that will guide him throughout the year’s business landscape and pull him towards his goals.
I’ve done the exercise for several years as well and have enjoyed the thought process, and have achieved success… well, some of the time.
Last year’s words were : traction, focus, and education. My web hosting business jumped from 15 to nearly 70 websites (traction), my goal was to launch at least one website per month and I got 10 out of 12 (focus), and I received amazing SEO training from one of the most respected experts in the field (education). So, minus a few hiccups, I would say I did pretty well. But this year will be better.
My Three Words for 2018
So that brings us to my three words for 2018.
The focus for 2018 will be to adjust focus from BeLoud Entertainment, my wedding DJ company, to BeBizzy Consulting. And my three words are :
2017 was the year I got BeBizzy Consulting pointed in the right direction. I dropped the focus on computer troubleshooting, project management, and other services, and instead wanted the structure of website development, digital marketing and search engine optimization. 2018 will build on that structure with combining all the scattered hosting environments into two and implementing some increased focus on acquiring SEO clients.
Similarly in 2016 and back there was a large selection of services offered by BeBizzy Consulting. 2017 shaped and molded everything into a more management, focused business plan. 2018 will prioritize this plan and act on the experience and education and while still thinking to bring on additional website clients, the focus is to offer better solutions to current clients and new solutions to those already with websites. SEO, local search optimization and digital marketing are needed by many businesses, and that will be a priority for BeBizzy Consulting.
As much as I hate to say it, I’m getting older. And while I can still DJ with the best of them, I am going to be that 50 year old dude behind the gear very soon. So it’s finally time to start transitioning away from BeLoud Entertainment and putting more focus on BeBizzy Consulting, which will be my home for many years to come.That doesn’t mean I’m abandoning BeLoud… quite the opposite. But this year will be a step back while I evaluate how much time can be spent on the planning, meetings and execution of a wedding and school dance and still be able to service my BeBizzy clients. It does mean that I’ll fire up my DJ Voices podcast again, and start offering a DJ planning website so I can still be involved, but on the consulting side instead of the delivery side. BeLoud Entertainment will still provide service to over 30 events in 2018, and we already have a majority of those booked.
And that’s it; structure, prioritize and transition are my three words for 2018. I’m sure we’ll revisit these on the BeBizzy Break Podcast several times to see how we did.