December 14, 2017
How To Get Started Performing a Social Media Audit
This is the perfect time of year to do a social media audit to prepare for next year.
- Create a spreadsheet with the social media platform, the URL, and name on profile and the description
- Also include number of fans/followers, and the date of the last activity
- Make sure everything is consistent (name, images, colors, etc)
- Start auditing individual social platforms for traffic
Where is Your Traffic Coming From?
Now that you’ve audited the general items of the individual to make sure everything looks and feels the same, it’s time to start looking at Google Analytics for indicators that visitors to the website are coming from the various social platforms. You can also get some valuable information from the social media platform data.
In addition to using the social media analytics to perform a social media audit, you can also use third party tools like Hootsuite and SEMRush to analyze data from social media websites.
Act on the Social Media Audit
There are some actionable items that may show up in your social media audit that can
- Repurpose old content in another form like video, slideshows or podcats
- Set up goals and metrics to measure
- The point of doing social media is to create awareness, gain followers to frequency, and that activity drives traffic to the site to sign up for email newsletters and subscriptions, then convert those subscribers.
- Determine what “success looks like” for your business and see what sites are meeting that success model.
- Sometimes it’s better to abandon/close a social media platform if you are unable to manage that platform or your audience just isn’t there.
- Set up a schedule to perform this social media audit quarterly or at least regularly to look for trends on what is working.
- Video is going to be the dominant form of media in social media in the coming years.
- Video doesn’t have to be polished to be effective. Just needs good camera placement, decent content and great sound.
- Create a list of FAQ’s, answer them, and make 1-2 minute videos answering those questions and share in your social sites.
- Do you want to be seen as a thought leader? Then consumption of social and website content is the goa.
- If you want to create awareness, strive for reach… how many people can you reach with each post..
- Shares, likes and retweets are to be used if the goal is to reach more with word of mouth.
- There is a documented trail of each post to see how many people see it, share it, like it, click on it, and even purchase because of it.
- Don’t expect immediate results! Sometimes you are talking to no one until your acquire a following.
- But there is a benefit to talking to no one in social and blogs because the post lives on and can be found by people searching for the content keywords.
- Googe+ is great for SEO benefits, even if your customers aren’t there.
Performing a social media audit can take a bit of time, but if you do it once you will produce a baseline that will enable your business to compare to when making future decisions on digital marketing. Both Donna and I encourage you to take the time between now and the end of the year to audit your social media properties.
Don’t forget to check out Donna Amos’ article on “How to Perform a Social Media Audit” at her website, and follow her on Twitter to stay informed.
And as always, leave the technical stuff to us!
November 30, 2017
We're back from a short Thanksgiving week break for Episode 60 of the BeBizzy Break Podcast and we're talking about why you should allow some time for innovation and not just running your business.
This is a very short episode of the podcast due to a lingering head cold, but the main points talked about are :
November 15, 2017
On Episode 59 of the BeBizzy Break Podcast, we talk about the passing of another geriatric internet property, Compuserve, a renewal of the browser wars with Firefox Quantum, and why your technology is good enough.
- Compuserve Forums
- Joins Microsoft Paint and AIM as old tech services being shut down in 2017.
- Compuserve was the first major online service provider before AOL took over
- The Forums were the last service of the once-proud ISP to remain functional
- The service will be terminated on December 15, 2017 and odds are if no one would have said anything, you never would have known.
- Firefox Quantum
- New browser from Mozilla that promises to be faster, and use less memory.
- Some extensions may not work, so beware
Your current tech is good enough
- FOMO - Fear of Missing Out
- There's always a faster, shinier, and more "feature rich" device
- And while there's something to be gained with tech that works better and faster, your current technology might be already good enough, or could be made so with a few minor tweaks or upgrades.
There's really no big leaps forward in phone features
- Sure there's cosmetic upgrades like smaller bezels, larger and brighter screens, somewhat better battery
- Most smartphone issues can be solved by doing a few easy things
- Replacing the battery, if possible, or carry an external battery or recharging device.
- Clear up memory by deleting apps, using streaming audio and video services, and uploading photos to free cloud services like Google Photos, them deleting the local files.
- Run Updates - Make sure you're running the most recent operating system and app updates. Having everything updated makes it easier to troubleshoot and work together.
- Factory Reset - Things still running slow? Sometimes it's just best to flush the system and start over with a new operating system install. Keep in mind you will lost all of your data on the phone, so back up and connect to cloud services.
Talk about no huge leaps forward, computers have remained pretty constant for many years
- Improvements like the Microsoft Surface, Chromebooks and even iPad Pros are blurring the lines between computers and mobile, but even they "promise" to be able to do what you can already do with a computer, just smaller and lighter.
- Both "major" operating systems, Windows and iOS have promised no major upgrades anymore, just incremental updates.
- Hard Drives have become so large it's hard for a vast majority of users to come close to filling it up.
- You can increase the life of your computer by doing some very easy, cost effective things like :
- Add RAM - Memory is cheap, and of all the things to replace requires the least amount of technical know-how and time. RAM is easily accessible in desktops by removing the case, and most laptops have a cover to remove to get at the RAM and maybe the HDD. Major products like Crucial have scanners and selectors to make sure you're getting the right memory to upgrade your device.
- HDD - Have an old or small hard drive? There's a real good chance that your HDD is a spinning disc, and believe it or not, it's WHEN it will fail, not IF. Check out Seagate or Western Digital to find a suitable replacement. You can also migrate less often or large files to an external drive for a small price and they easily connect to your current computer via USB.
- To the Cloud! - Get your photos and other important files uploaded to a cloud service like Dropbox to ensure ease of access & transfer, and also security in the event of a hardware failure or catastrophic office event.
I know, it seems weird that a web development company would tell you that your website is good enough. There ARE times when it's best to update the website like when you need :
- Responsive Design - Have a site that is old and doesn't work on a smartphone or smaller screen? Might be time to update to a responsive website.
- CMS like WordPress - Maybe it's time to take over the management of your own website. WordPress allows you to post your own pages, a blog, and more.
- Search Engine Optimization (SEO) - Maybe you're site is all set up an running as you need, but you're just not getting found on the internet. By optimizing your SEO and your Local Business Listing you increase the chances of being found by potential customers.
- Social Media Marketing & Training - Like SEO, your website might not be the problem, maybe it's just getting the word out. Social Media offers an easy way to engage your fans and followers and market to new clients.
We are constantly hit with marketing messages on stuff you "NEED" to ensure you have the most current technology or your life will be horrible. Vehicle enhancements like rear hatches that open with your foot, lane change chimes, and others are safety features, but really just being a better driver will fix that. 4K and 3D TV's are wonderful, but there is little programming that takes advantage of the technology. VR goggles are fun toys, but again, there's very little cool, productive programming for them. And voice controlled devices like Google Home or Alexa are neat, and have a utility to them, but often you have a device in your hands or pocket that can do the same thing.
I LOVE technology, and our economy relies on constant updating of computers, furniture, cars, homes and just about everything else. But sometimes saving that money for something else is your best bet.
November 1, 2017
In this episode we talk about how overcoming WordPress objections, the iPhone X, Skype and an update on my Pixel 2 XL phone.
BBP : Episode 58 - Overcoming WordPress Objections
Happy Birthday to us! Today is BeBizzy Consulting's 9th anniversary. Happy to be around and serving our clients in website design, hosting, marketing and search engine optimization for many years and looking foward to the future!
- The iPhone X, 10, whatever hits the streets on November 3rd, so buckle up!
- 10th anniversary iPhone
- Face ID unlocking feature
- Near bezel-less design - OLED
- No home button - swipe up/down to move through screens
- New anemoji's… yay…
- 12MP rear camera. Image stabilization
- Listening to a review from TechRadar the reviewer claimed he had "cinematic" sound from the dual speakers. I'm gonna call B.S. on that one. Tinny smartphone speakers will never sound cinematic.
- Week 2 with my Google Pixel 2 XL
- Not seeing any performance issues, screen burn-in, or anything else.
- This phone is FAST, has a great signal, good (not cinematic) sound, and Android Oreo is stable and easy to use.
- Another update on my office…
- Been using Skype as my primary office phone for several weeks, and I couldn't be happier. I have an external microphone and use my computer speakers as the "phone."
- I don't think this will work in a typical office setting, but in an enclosed office or home office it works great.
Main Topic - Overcoming WordPress Objections
- How this topic emerged was I was listening to podcasts, as I usually do while I work, and was listening to "Adam Ruins Everything," a podcast that accompanies a TV show of the same name on TruTV. It's hosted by Adam Conover and in the podcast they conduct more in depth interviews on a particular topic than the TV show allows.
- In this episode, Adam spoke with Professor Stephan Lewandowsky about once a person gets entrenched in a belief and assembles with those who also believe the same thing, it can be impossible to move them off that belief even when presented with overwhelming evidence. This is called the "Backfire Effect"
- One of the tech "Backfire Effects" is WordPress is simply an insecure blogging platform.
- While at an advertising agency, I was brought in to argue "against" Wordpress because we sold a custom-made CRM. It was one of the toughest things I've ever done, and is frankly one of the reasons I chose not to work for that company any longer.
- Here are some of the usual arguments against WordPresss
- Security - There's a ton of holes and it's a highly visible platform that many people have found ways in.
- SPAM - WordPress is a blogging platform so spam-bots target the code to run mailing systems
- Plugins - These are not vetted so you could be installing complete garbage code on the site with tons of security holes
- Limitations - Every WordPress site looks the same.
- Buggy Code - The code is managed by the community, so who knows if it's well written or efficient.
- Search Engines - SEO is impossible on the WordPress platform. Out of the box it doesn't allow you to format the code and meta information in such a way that Google and other search engines and index the site properly.
- Hosting - Most of the hosts that allow WordPress are old, Linux-Apache based systems that run slow and
- You get what you pay for ( in the case of the ad agency… 10's of thousands compared to thousands )
- Let's address these one at a time…
- Security - I've addressed this on several podcasts and blog posts, but here it is… nothing is safe
- SPAM - Keep your code updated and use good plugins
- Plugins - Use quality, high-ranked plugins that have been updated and work with your version of WordPress.
- Limitations - Probably the biggest challenges to overcoming WordPress objections are themes. There are tons of customizable themes to use to give your WordPress site a unique look.
- Buggy Code - There are millions of users looking for and submitting bug fixes, so normally they are found and repaired before penetrating the real world if the code is properly updated.
- Search Engines - Yoast and other SEO plugins are much more efficient in formatting and presenting content for the search engines. So overcoming this WordPress objections is reallly easy.
- Hosting - There are now dedicated hosts for Wordpress sites which allow one-click installs, install updates, speed enhancements, and more.
- You CAN get what you pay for, but you can also be paying for that fancy office, over-hyped software and computers, desks, food, etc. Sometimes you're just paying more because they're charging more.
And as always, leave the technical stuff to us!
October 27, 2017
In this episode we talk about the newly launched Pixel 2 XL android smartphone, and why you should get one.
BBP : Episode 57 - Google Pixel 2 XL
The Pixel 2 XL is the anxously awaited android smartphone from Google. It runs a stock version of Android O(reo), and is loaded with a lot of great features.
Here's the specs
- Operating System : Android 8.0
- Cameras : 12.2MP Read - 8PM Front
- Processors : Qualcomm® Snapdragon™ 835
- Display : P-OLED capacitive touchscreen, 1440x2880 pixels (18:9 ratio), Corning Gorilla Glass 5
- Memory & Storage : RAM-4GB Storage 64GB & 128GB
- Dimensions : 6.2x3.0"
- Colors : Black, White, Blue
- Batter : 3520 mAh
- Sensors : Active Edge squeeze technology
- Ports : USB-C 3.1 Gen 1
- No headphone jack
- No expandable memory slot
- Materials - Aluminum unibody - Water and dust resistant
Google Pixel 2 page at the Google Store
There have been discussions of screen burn-in, a bluish tint and a few other things.
And as always, leave the technical stuff to us!
October 19, 2017
In this episode we talk about how Capterra can help you find the right software solution to manage your business.
BBP : Episode 56 - Capterra
Windows 10 Fall Creators Update released on Oct 17
- As always, running updates has certain risks, as talked about on last week's podcast
- Make sure you have plenty of time to run the updates, possibly a couple of hours.
- Always back up and know there's that small chance the backup may fail and you'll either have to revert back, or it could cause your system to become unstable.
- People Integration - You can now pin friends, co-workers, business partners, family members, etc to the task bar for easy access. It can even be used to contact via Skype
- Fluent Design - a new design language from Microsoft regarding animations and effects. Some included changes are blur effects, easier resizing of apps and windows and a "shinier" design for the Start Menu.
- You can also pin website shortcuts to the taskbar. This was avaiable in previous versions of Windows, and now it's back.
- New emojis - dinosaurs, genies, zombies and more are part of the Unicode updates for the fall creators update.
- Cortana - Cortana notifications can now be seen on your Android phone. And you can control Windows a bit with Cortana, including locking, signing out, shut down or restarting your computer.
Google Advanced Protection
- Meant for high-profile celebrities, politicians and other possible targets for hacking.
- Advanced security features for your account (gmail, google drive, etc)
- Need a physical key to unlock your data (USB)
- It also locks down your files and email to ONLY Google apps, eliminating the possibility of using 3rd party programs to attain the data.
- This will make using Google's products a bit more tough, but if you're concerned about information security more than you are about ease of use, this may be a good solution.
Capterra is a website with a mission to match up businesses with the right software to optimize any part of the operation. Whether it's project management software, bookkeeping, marketing, testing or just about anything else, Capterra can suggest the right software taking into account budget, ease of use and more.
And as always, leave the technical stuff to us!
October 16, 2017
In this episode we talk about managing your passwords and updating technology to stay secure.
BBP : Episode 55 - Have You Updated Today?
Yahoo Email Hack - Now up to 3 Billion accounts, apparently every yahoo account. - announced by the new owner, Verizon
- No credit card information in the breach, but
- Suspect part is that the new intelligence was just recently obtained AFTER the deal closed to buy Yahoo.
Equifax update - there's a good chance the company will have to pay penalties to affected consumers going north of $1B.
- For the record, $1B comes to just over $7 per possible affected user.
Cortana is now rollout out into Skype. You should start seeing it appear in private and group chats to offer assistance for scheduling and other items.
- Will also appear in the Android and iOS versions soon.
- Still not sold on voice systems like Google, Amazon or Siri, but I hope to become more reliant on it when the new Pixel 2 phone arrives
- Microsoft claims 141 million "monthly" users of Cortana. I use it only when I accidentally click the button on my desktop toolbar, so that probably counts at least once a month.
- Siri - 41.4 monthly, 19% daily.
- Google claims 20% of mobile searches are voice searches - couldn't find a published #
- Becoming more popular
- Would love to discuss voice searches and voice control on a future episode, so if you're an "expert" please contact me.
Today's topic - You are Responsible for Updating Your Technology
- In the last month, I've had to do the following:
- Rescued three websites from obvious hacking
- Two were hijacked by an out-of-date Wordpress plugin and dozens of fake blog posts linking to a casino were placed on the sites.
- One was using a password created several years ago and the FTP was compromised, with THOUSANDS (over 50k) web pages were created, uploaded and indexed by google.
- The new index.php page and all the rest were the only ones showing up in Google searches because of the dominance.
- About six months ago I got a call that a Wordpress site built over five years ago had NEVER been updated, and now stopped working.
- That required updating WP, finding out what, if any of the existing plugins would still work with the new WP, and we had to find alternate solutions for outdated, un-updatable, or costly upgrades to certain plugins.
- Two months ago I worked on a computer that was full of malware. The client was still running Windows XP and didn't want to update. Windows XP was abandoned by Microsoft in April 2014, meaning there was no further development on the operating system and it would be exposed as insecure.
- In all cases, there was a massive cleanup, one new install of WP, and a complete forced re-indexing of the website by Google and other search engines.
ALL of these could have been avoided if the core functions would have been maintained. By following just a few steps, your computer, phones and other devices can stay up to date and minimize the danger of being compromised.
Remember, criminals will most always take the low-hanging fruit, like the computer not updated in over 5 years, the Wordpress site with outdated plugins, or the FTP password that hasn't changed in half a decade.
A word of warning… updates can sometimes fail, and even cause larger issues. BACK UP YOUR DATA before running updates, or just in general. However, the risk of something bad happening during an update is nothing compared to the possible issues that can happen by running an out-of-date system.
- Wordpress and Other Websites
- Back up everything on a regular basis - Always have a way to reset if something bad happens, even if you lose some data.
- Turn on automatic updates for plugins and incremental Wordpress updates.
- Use a service to update multiple sites if needed.
- Turn on notifications for major Wordpress or theme releases, and run them after you back up, update plugins and prepare for possible downtime.
- Also change your FTP and Cpanel passwords on a regular basis, or when someone leaves the organization.
- Back up on a regular basis. Services like Dropbox, OneDrive, Google Drive and others offer cheap, or even free secure cloud services that will back up your data.
- Turn on automatic updates in the control panel. This will run in the background, and prompt to reboot when larger updates appear.
- If you can update your operating system to at least Windows 8.2 you will at least be receiving regular security updates. There was a time you could have updated to Windows 10 for free, but you most likely missed that if you're still running an older version.
- Keep your software like browsers, office software and other major applications like Photoshop and others up to date by regularly checking, or selecting auto-updates if prompted.
- Back up on a regular basis (notice a theme here?). Most carriers have this available, but you can keep your music in the cloud, photos backed up to Google Photos for free, contacts saved to Gmail or Gsuite, again for free, and other data can use Dropbox, Carbonite and other services.
- Go into the Play Store or Updates on your mobile device and click Update All on a regular basis.
- Always accept operating system updates when prompted, your device is properly charged or connected to a power source, and you have the necessary allotted time to accomplish the update. Do a full reboot once in a while to clear the device and also to re-engage auto-updates when the phone reaches back out to the carrier or app store.
Updates are an easy way to keep your site and devices secure. Criminals are looking for the easy targets when you're dealing with electronic crime, so stay on top of your systems and update regularly.
September 19, 2017
In this episode we talk with Sara Hawkins about the Equifax breach and what you can do now.
BBP : Episode 54 - Equifarked
- Apple Announced three new iPhones yesterday at the new Steve Jobs auditorium at the spaceship
- Wireless charging
- New A11 Bionic Processor
- Glass backs
- 2GB RAM ??
- No OLED
- Camera can shoot in 4k
- $699 and $799
- Preorder is Sept 15 and available Sept 22
- FaceID failure during demo, but basically it will unlock with the camera and your face
- Black, White, and new gold color
- iPhone X
- Bezel is all but gone
- No home button
- Case is glass and stainless stell
- $1000 sale 10/27 with shipment on 11/3
- Screen is an OLED display made by…. SAMSUNG!
- The home button and power button are combined to be the Side Button
- Long press for Siri, double click for Apple Pay
- Two hour increase in battery than the iPhone 7
- Better flash, slow motion recording and of course 4k
- Other phones cost
- S8 : 700
- Note 8 : 900
- Pixel and Pixel XL : ?? Pixel was $650 & $850
And now to the even bigger issue in the last several days, the Equifax breach.
- Equifax announed 143 million customer records exposed.
- Just in ND, the attorney general has stated over 248k exposed http://www.kfyrtv.com/content/news/ND-AG-says-more-than-248000-North-Dakotans-affected-by-Equifax-data-breach-444010593.html
- Rick Smith, Chairman and CEO of Equifax on the breach
- Breach occurred in May - July, found in July, made public in Sept
- Three executives sold stock. On 8/1 and 8/2 the CFO and two other execs sold $1.8million in stock, which dropped over 10% on the announcment. Equifax claims the officers had no knowledge of the hack
- Your information could be in Equifax because they gather information on nearly everyone to sell to credit checking agencies. It knows everything about your credit cards, bank accounts, mortgage, auto loans, everything.
- The website to find out if you're affected has some issues
- Stock Wordpress
- Site was flagged by OpenDNS as a potential phishing site
- WHOIS showed domain wasn't owned by Equifax
- Site asked for six of nine numbers of social security number
- Can state you've been breached using some test info… I believe this is residual from testing, but could show a larger issue.
- What to do
- Can check to see if you're affected
- Be advised the FREE service may turn into a PAID version after a time
- Also, read the T&C's on what rights you are giving up before you agree…. Rumors of being limited on legal actions against Equifax. It's now being reported that the verbage has been removed, so you are NOT giving up legal rights.
- Put a credit freeze on accounts
- Don't respond to phishing attacks to give out personal information via text or email.
September 7, 2017
In this episode we talk with Scott Wild from NISC about the budget and organizational steps in planning and developing a new website, the upcoming iPhone, and Twitter Night Mode
BBP : Episode 53 - Scott Wild Talks About Planning a New Website
Scott Wild, the Onboarding & Employee Engagment specialist at NISC and owner of the Wild Trivia Tour, joins the podcast to talk about planning and budgeting for a new website. Scott and I have done several podcasts and other projects together in the past, including working for the same advertising agency in the same role a few years apart, so there's no one I trust more when it comes to planning and pulling out the steps for a new site.
Let's Start with the Basics
Websites are now the storefront of most businesses. It used to be billboards, newspapers and then television ads, but now many consumers find you online. So it's important to have a user-friendly site that funnels potential clients through the buying experience. It's not unlike how grocery and department stores are set up in that you walk through the store to get essentials, then back through everything again before being shown the "add-ons" at the checkout. You should find out what your visitors want, get them there quickly, then take them through the desired path while still serving their needs.
- Planning Meetings : planning up front will decrease development time (and therefore cost) and get you the site you want.
- Who is the audience(s)?
- For each audience, "where do they itch?" Or what do they want/need to find on your site?
- What do you want them to do right now? What's the call to action?
- What CRM? Wordpress? Drupal? A specialized CRM that's built for your industry? Custom build? What's the best fit for your business or organization?
- There are many criteria for hosts including cost, operating systems, server specs, bandwidth speed and limitations, and many, many more.
- Choosing a good host can be a determining factor when Google and other search engines rank your site.
- Pick a domain that matches your business name for the primary domain, then you can select "vanity" domains for landing pages
- For example, my DJ business is BeLoudEntertainment.com, but I also own BismarckWeddingDJ.com.
- OWN YOUR DOMAIN! This can be important when you want to move the website, or just to make sure the domain is handled correctly for updating.
- Your domain name is just like your business name. Keep it safe!
- Security certificates are beginning to be used as a ranking feature by search engines, especially Google, so get that extra bump by securing your website and the data within with an SSL
- Starting this October, any site that asks for passwords or credit cards NOT using an SSL will be flagged as insecure by Google Chrome (60% browser market share).
- Just like your domain, own your SSL if possible.
Some Advanced Planning Tips
- SEO (Search Engine Optimization)
- Can be expensive
- Can take a fair amount of time
- Can be very punitive if "black hat" methods are employed, even to the effect of getting the domain shot WAY down the list
- Is affected by proper titles, descriptions, keywords, page content, page layout, links (inbound, outbound and internal), page load speed, server response speed, and more.
- Digital Marketing
- Social Media sites like Facebook, Twitter, LinkedIn and YouTube are critical in sending good traffic back into your website. Use them correctly and often.
- PPC - We didn't really talk about this on the podcast, but a good Google AdWords or LinkedIn campaign can be a great way to generate leads
- If you really want to make a splash, there are large volume marketing pieces like Spotify or other campaigns that can be fired up, but most have a minimum spend.
- Make sure the site is backed up and has some security apps or plugins monitoring the site. This is critical when, not if, something bad happens.
There were so many other items to discuss on this podcast, but in many cases it's better to discuss in person or over the phone. If you have questions on developing a new website, or would like to discuss in more detail, please call 701-214-6271 or contact BeBizzy Consulting and let's find out how we can drive more customers to your website.
And as always, leave the technical stuff to us!
August 31, 2017
In this episode we talk about upcoming Google Chrome warnings that will be displayed for website forms not protected by SSLs and a little about Dropbox Paper.
BBP : Episode 52 - Insecure Website Warnings & Dropbox Paper Updates
- Dropbox Paper has released some updates
- Users can now preview Dropbox Paper docuemnts before opening them. Very helpful for admins or project managers.
- Usera can also now create folders on mobile devives and move Paper documents to them. Great for those of us who work on phones or tablets a good portion of the time.
- And finally, users can now delete files on their mobile devices. A little less useful for many of us IT guys and creatives who NEVER delete anything, just archive it.
- Google Chrome will now start displaying a "Not Secure" warning on webpages not protected by an SSL and including a form asking for passwords or credit card information.
- This means that if your site requires or requests any of this, the warnings will be shown to potential clients and other visitors.
- I believe this is an incremental step towards Chrome requiring all sites to have SSLs in the very near future, with the next step probably being that ANY form will need to be protected by an SSL.
- This is a great time for you to get ahead of the inbound wave by activating an SSL on your site as soon as possible to take advantage of the extra search weight assigned by Google for sites with SSLs.
- It's also a great chance to take a look at current forms on your website and maybe change them to ask additional questions you may have ommitted due to not having and SSL in the past.
- Keep in mind there are some obstacles beyond cost to purchasing and installing an SSL. More to come on that in a future episode.
And as always, leave the technical stuff to us!